Bluemoon

To celebrate the longest day of the year, we created the Bluemoon Marathon…an all day bar-crawl.

 

All races require courage. This one just requires it in liquid form.

Here’s some social.

 

Outdoor is nice. Let’s see some of that.

 

A microsite will lead users to their nearest marathon.

 

Racers who sign up for the Marathon will get to wear one of these bad boys on their shirt.

Which is great because there’s coupons on the bottom.

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Salud!

CW: Juan Camillo Garza

Designer: Jennifer Kim