Red Cross

To reach out to a younger demographic, American Red Cross will offer them what they value most:

a way to travel.

Blood for SkyMiles.


The centerpiece of our campaign is The Blood Card. This is where the SkyMiles are loaded.


To start, we’ll get the word out through social.


Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.


And, of course, priority boarding.


All this scrolling has got me thirsty. Don’t mind if I do.


CW: Juan Camillo Garza

AD: Jack Blair