Red Cross

To reach out to a younger demographic, American Red Cross will offer them what they value most:

a way to travel.

Blood for SkyMiles.

 

The centerpiece of our campaign is The Blood Card. This is where the SkyMiles are loaded.

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To start, we’ll get the word out through social.

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Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.

 

And, of course, priority boarding.

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All this scrolling has got me thirsty. Don’t mind if I do.

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CW: Juan Camillo Garza

AD: Jack Blair