Red Cross

The main demographic giving blood is aging out and not being replaced.

To reach out to a younger demographic, American Red Cross will offer them what they value most:

A way to travel.

Blood for Skymiles.


 

 
 

The centerpiece of our campaign is The Blood Card. This is where the Sky Miles are loaded.

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To start, we’ll tap influencers. Donors who post a picture of their plane bandage with the hashtag #ALittleBloodGoesFar and #Travel will get the Blood Card.

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And we’ll reach out through social.

 

Much like Delta already does with their Skyclub, we’ll create a space in airports specifically for people who’ve donated. A place to stretch your legs and feel good about what you’ve done.

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And, of course, priority boarding.

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All this scrolling has got me thirsty. Don’t mind if I do.

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CW: Juan Camillo Garza

AD: Jack Blair