Though many third-generation Latinos can’t speak Spanish, they’d like to be more familiar with the culture.
Create a language toggle on the #1 Spanish Network so people can watch according to their ability.
An option will be added to the bottom of programs that allows people to choose the ratio of English to Spanish coming out.
We’ll tease the new feature on Hulu.
Three attached postcards with soft writing prompts will be sent out. By tearing, people will be able to send letters back home based on their individual Spanish proficiency.
We’ll also create an Alexa skill set activated by calling out “Alessandra”.
Turning the top will change the language ratio.
Communication is more than words, so we’ll unveil Telemundo Giphys.
Holding down the gifs will give people the option to share moments from their favorite shows at their respective Spanish levels.
Muchos Thank Yous.
CW: Juan Camillo Garza
AD: Donnine Canamar
Photographer: Chandler Cox