The Met is consistently described one way: breathtaking
So how do we remind people who have already been to come back again?
Easy. Give them their breath back.
To start, branded balloons were given away and tied around the city.
Next, a mailer went out returning both their breath and a new ticket.
Then we created a soda-pop powered by our patrons.
And made a public art piece.
“A Year of Awe
Year: 2018 - 2019
Medium: Breath in glass
Contributors: Visitors to The Met”
CW: Juan Camillo Garza, Evan Caris
AD: Alyssa Trocina