The Met

The Met is consistently described one way: breathtaking

So how do we get people who have already been to come back again?

Easy. Give them their breath back.

 

To start, branded balloons were given away and tied around the city.

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Next, a mailer went out returning both their breath and a new ticket.

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Then we created a soda-pop powered by our patrons.

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And made a public art piece.

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“A Year of Awe

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Year: 2018 - 2019

Medium: Breath in glass

Contributors: Visitors to The Met”

 
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CW: Juan Camillo Garza, Evan Caris

AD: Alyssa Trocina