Burger King

Burger King wanted a big idea for Halloween that would get people talking. So we gave the entire Earth a costume.

“I hate it” - Hater

“I can’t tell if it’s brilliant or completely stupid” - Teacher

“Finally, a case study I don’t regret watching” - You

Recognition:

Gold Creative Circus Student Show

(In case you can’t watch the video, I’ve laid everything out in a less fun, more time consuming way below.)

 
 

PHASE 1:

Before Halloween, we sent a team of Arctic explorers to the North and South Pole armed with Whopper buns and sandwiched the world between them.

Effectively turning the world and everyone in it into a whopper.

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PHASE 2

Next, we cleared our website and social media pages and replaced them with a countdown.


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Then released a full media blitz teasing what we’d done.


As the clock struck midnight, Halloween began. And the earth was whopper.

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So we let the world know what we’d done.

 

PHASE 3

Everything was great, until we realized our mistake. We forgot to tell the team to take the buns off and they went home.

And the earth was Whopper for good.

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BK capitalized on the mistake creating a series of stunts, tv shows, shirts, and billboards.

Happy Halloween, Earth.

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CW: Juan Camillo Garza, Christian Zerbel

AD: Alyssa Trocina

Designer: Cleo Delaney

Photographer: Richard Andrew Scott